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I help men master their identity, worth and masculinity so they can be the man

they've always wanted to be & live a life that aligns with their values and purpose.

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Stripe and Spheres

Something's gotta change...

Does your lifestyle lack PURPOSE?

Are you having unfulfilling CONNECTIONS?

Do you rely on others for VALIDATION?

Do you need courage or CONFIDENCE?


Is your relationship causing DOUBTS?

Are you repressing desires or SECRETS?

Are you feeling indecision or AVOIDANCE?

To be Frank, it's pretty


We explore. We discover. We take action.


20+ years ago I had my first experience with leadership which turned out to be my path to becoming a life coach. After spending years battling severe depression and substance abuse, I turned my life around and started doing the things I love the most. My coaching is largely rooted in overcoming those adversities combined with years of study and practicing professionally. 


I've coached hundreds of men from all over

the world and all different backgrounds.

I work with all kinds of guys: teens, men over

50, introverts, extroverts, LGBTQ+ and more.

My style of coaching provides similar benefits

as therapy, only it's more active!

I've spent my life studying the condition and

behavior of men. I promise l'll understand you.




Blurred people mingling

What sets me apart

from other coaches?

I Lived Through it.

Spending my early life battling addiction & depression, bullying and a string of incarcerations, has given me a lot of insight into the way of men today. While my formal training has been incredibly valuable, I’m more inclined to follow my intuition rooted in my own experiences. 

No Moral Bias.

I coach without moral bias. I do not determine what is right and wrong, certainly not for you. If a man needs me to help him navigate finding supplemental intimacy outside of his relationship or marriage, I will help him and remain completely objective.

My Acting Background.

I often implement techniques used by actors and performing artists – when working through social anxiety, preparing for a speech, interview or a difficult conversation, or when there is a need to generate a positive emotion before taking an action. 

"If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart."

Nelson Mandela


Mike Bayer
2x NYT Best Selling Author

There are times you’ll feel him peering right into your soul... a courageous and necessary journey for any man ready to face his fears and be rewarded with worth, identity, and purpose.


Dr. Nicholas A. Natale, PhD
Therapist, Coach & Speaker

 Frank has found a way for men to develop masculinity that combines traditional ideals with modern culture... it reignites an excitement to embrace being a man in a time when men are feeling the need to apologize for themselves.


Geno Vento
Owner, Geno's Steaks

He will be honest with you and that is what I love about him the most. He doesn't beat around the bush. I’m so happy that I've had the chance to work with Frank. He's a gem and is changing my life for the better.


Clif Matthews
Partner, Deloitte

What sets Frank apart is his ability to see challenges and goals from my own perspective. One of the biggest benefits I've seen is the ability to translate goals into action to see actual results.


Brette Goldstein
Casting Director

Frank is also an amazing coach for women! He is perceptive and just "gets it" I love his easy-yet-tough way of gently pushing me towards my goals. When I was in doubt, I trusted Frank and he hasn't been wrong yet.


1-on-1 Coaching Packages

Full sessions are 45 minutes by phone or video. You may cancel or change session appointments up to 24 hours prior. Sessions expire after 60 days of nonuse.


  • 12 weekly sessions

  • Structure and accountability

  • Goal setting and action steps

  • Life satisfaction assessment

  • Discussion and self-discovery

  • Text and email communication 

3 Months



6 Months


  • 24 weekly sessions

  • Structure and accountability

  • Goal setting and action steps

  • Life satisfaction assessment

  • Discussion and self-discovery

  • Text and email communication 


6 Weeks


  • 6 weekly sessions

  • Five full sessions & one check-in

  • Accountability, goals, action steps

  • Life satisfaction assessment

  • Discussion and self-discovery

  • Text and email communication 




  • Character Strength Assessment

  • Personal Values Assessment

  • Purposeful Work Analysis

Can be integrated into any package. Each assessment will occupy approximately 3-4 of the existing number of sessions for that package.

Add ons

$150 each

Book an Intro Call below.


One click away. Take the leap.

It's an act of courage!


Interested in working with me? Great! Book an Introduction Call with me right now by clicking the button above. 


Want to move a little slower? Sure. Email me and tell me a little about yourself first. We'll have a brief exchange and set up a call when you're ready. I look forward to hearing from you!

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